Identity & brand systems · 2025-2026
Rill Insights
An original bird identity and business collateral for a research and design studio.
Opportunity
Make the studio easier to recognize.
Rill needed an identity and business collateral that communicated its research and design services. I independently designed the final two-bird mark and supporting visual system.
System
One identity at different scales.
Positive and reverse marks, compact variants, clear-space guidance, and a teal-led palette support business communications and presentation materials.
Flow
Explain the studio in a single page.
The convention one-pager brings positioning, services, and an approved case-study reference into a scanning layout.
Decisions
From illustration to a distinct mark.
Explorations tested geometric compositions, perspective, and motion. The final direction simplifies those ideas into a recognizable silhouette.
Outcome
An identity in public use.
Rill adopted the system in its public communications.