- Role
- Personal work
- Tools
- Illustrator, Photoshop
- Tags
- branding
Overview
Personal branding centers on an A–Z mark built for work across graphics, film, and design—a compact identity that stays legible at small sizes and holds up on dark backgrounds.
Iterations moved from high-contrast white marks to subtle charcoal-on-black treatments and a final lockup with the Graphics Film Design wordmark. The arrow-frame motif reads as range and forward motion—from A to Z—without feeling like a generic monogram.
In parallel, I sketched early-stage website ideas for how that identity could live on a portfolio site: an Experience timeline grouped by career chapter, Current Work case layouts with media grids and lightbox behavior, Portfolio rows (Highlights / Sketches / Digital), a hero landing with logo + CTAs, and a Contact page over photography. The wireframes below are first-pass IA and layout—not shipped pages—but they informed how I think about hierarchy, navigation, and case-study rhythm on this site.
- Logo system — primary mark, reversed/white variants, low-contrast stealth lockup
- Web IA — Experience, Current Work, Portfolio, Contact, and project-detail templates
- Interaction notes — expandable tiles, timeline entries, and media-grid case pages
Identity & early web explorations
Logo iterations and first-pass portfolio wireframes.