- Role
- Product design, posters & marketing — SpotSwitch (UCSD)
- Tools
- Illustrator, Figma, Premiere Pro
- Tags
- product · digital · branding
Overview
SpotSwitch is a satirical product + poster campaign about UC San Diego parking: faculty can use more lots while many students are restricted to S‑designated spaces. The project asks what happens when that rule is made literal—a bright yellow “S” plate you could place over an A‑marked bay—and pairs that provocation with poster design, on‑campus placement, and a short commercial so the idea reads in seconds on a wall or in a feed.
The narrative moves from research into campus parking friction → product design and small‑batch production of the plate → poster and marketing assets (pillar posters, Reddit, QR) → documentation PDFs and the SpotSwitch.mp4 commercial in Artifacts & deliverables (the video is listed first there so it is easy to find).
- Product design & production — physical SpotSwitch plate (yellow tile, bold S mark), material choices, shoot‑ready product photography on concrete
- Poster design — full marketing poster (headline hierarchy, product photo, feature list, QR), plus pillar / outdoor executions taped on campus
- Marketing — guerrilla placement (Price Center, Library Walk, Matthews Quad), r/UCSD post and in‑feed poster creative to spark conversation fast
- Research — parking policy context (who gets which lots), message testing for clarity at distance, and site selection for high‑traffic surfaces
- Motion — SpotSwitch.mp4 short commercial — open Artifacts & deliverables below the matrix (video appears at the top of that list)
Process & artifacts
Three hero stills (product + two poster executions) and two process PDFs — empty slots are intentional. SpotSwitch.mp4 is not in the grid; it plays from Artifacts & deliverables above the other folder files.